Require motivation for the very own content strategy? Take a good look at exactly exactly what these dating sites are doing.
We communicate a lot about B2B organizations and their content advertising successes that sometimes it could be simple to forget exactly exactly just what the world that is b2C as much as – as an example, dating sites and apps. Nevertheless, the mixture of great subject matter — dating, attraction and intercourse –in addition to advanced level information analysis are making dating website blog sites must-read material. While these is probably not the obvious sourced elements of content marketing inspiration, their examples may be put on different companies — not only in the wide world of love. In reality, some internet dating sites have actually the most useful content advertising around. Focus on these five internet dating sites for great reads and content that is deep insights.
Dating internet site no. 1: OKCupid. OkCupid is a totally free site that is dating scores of active users.
The website’s web log, OKTrends, has made massive waves — not only in online dating sites – but to United states culture in particular. Your blog was run by co-founder and writer Christian Rudder, and covers dating through examining data from the an incredible number of users. Articles on OKTrends buck lot of content advertising guidelines; few and far in between, frequently lengthy and absence a call-to-action. But, because of the sheer quality of information analysis plus the simple and funny tone, OKTrends is a success that is enormous. Wondering to learn exactly just how? Always check straight right back with Scripted February 11 for a complete meeting with Christian.
Why they rock: Their whole content online strategy is targeted posting quality content and that’s why normally it takes them days to place one article together. Read more